To go along with Nissan’s “URBANPROOF ENERGISED” campaign, I came up with a concept for a mobile app which shows a 360°- view of the new crossover and a game inspired by the light painting. The Mobile experience transmits the urban energy expresses by the vehicle.
A shape appears on the screen. Your phone becomes your can of spray paint. You are invited to recreate the picture.
Several sensors measure the precision of your movement. The more accurate you are, the more you score points.
Role: Concept, Art Direction, Design
THALYSConcept, Art direction & Design
NISSANConcept, Art direction, Design & UX
SAMSUNGArt Direction & Design
MONOPRIXConcept, Art Direction & Design
SKY Broadband GigafastDesign