This campaign suggests aspiring young footballers should focus on creating their own path, rather than emulating their heroes.
CD: Iain Robson
BACKED BY MESSI
Ten stars of the future, playing in countries across the world have been ‘BACKED’ by Lionel Messi to wear his boots and to be part of Team Messi.
Team Messi is a global fan movement founded by Adidas to celebrate the Barcelona stars. As part of the ‘BACKED BY MESSI’ campaign, these ten players will update the world on their progress by filming their own content for a series of episodes on the Adidas YouTube channel.
Team: John & Amilcar
THALYSConcept, Art direction & Design
NISSANConcept, Art direction, Design & UX
SAMSUNGArt Direction & Design
MONOPRIXConcept, Art Direction & Design
SKY Broadband GigafastDesign