Editorial-style emails, effectively mini-magazines, made with mobile in mind, supported every race weekend. Friday set up the story; Sunday reacted to the action and Tuesday went in-depth. The format allowed F1 to roll out its season of stories at speed, as slick and gritty as F1 fans would expect and firing up their passions.

The content included contributions from track-side photographers, who uploaded exciting videos and images to an FTP for the editorial crew to review and remix into graphics and animations.

Agency: Ogilvy
Client: Formula 1
Role: Design
CD: Angus&Johnny