Monoprix, a well-known chain of French supermarkets, has a mission: To brighten your day. After revamping all our food packagings, we were looking for another routine to transform and we found it on Facebook. We always post the same messages for birthdays, for the New Year, or to congratulate a freshly ”fiancéed” friend.
So we created a Facebook app which allows fans to customize the famous Monoprix packaging and send them to their friends, instead of regular, ordinary messages.
Role: Concept, Art Direction, Design